Former Disney GM, SVP Bernard Gershon Joins Board Of User-Generated Tween Virtual World

MONTREAL, August 30, 2011 – Woozworld (www.woozworld.com), a massive multiplayer user-generated social game for tweens (ages nine - 14), announced today that it has raised $6 million in new funding. In addition, Bernard Gershon, former General Manager and Senior Vice President of Disney, has joined its board of advisors.

“Since Woozworld first launched, our main objective has been to make it the number-one safe destination, where tweens can creatively feed their imagination and innate desire to behave like young adults,” said Woozworld President and CEO Eric Brassard. “The new funds will allow us to enhance Woozworld’s already highly successful formula both online and moving forward, on the mobile.”

Woozworld received $6 million in funding from Telesystem and iNovia Capital along side industry angels. With this new round, Woozworld intends to continue developing and promoting its online user-generated social platform, where tween users build entire worlds to creatively engage with their peers, build businesses or set up restaurants, hotels and games as they choose, as well as focus on its upcoming mobile efforts.

“We’ve been extremely pleased to see the progress that Woozworld has made in the last year,” said Francois-Charles Sirois, President of Telesystem. “Woozworld is already considered a success but we believe with Woozworld’s phenomenal growth and their upcoming features, technology and offerings, Woozworld will surely become the leader in the tween virtual world industry.”

Below are some impressive statistics that prove Woozworld is relevantly and meaningfully engaging with the hard-to-reach tween audience, proving it knows what tweens want:

• Woozworld has more than seven million avatars
• More than 14 million virtual spaces have been created in 18 months
• Woozworld receives more than 15 million monthly unique visitors from over 180 countries, with the largest group coming from the USA
• Woozworld gets more than 76 million monthly page views
• Woozworld’s user base has more than tripled over the last six months
• Woozens (Woozworld active users) play more than 70 minutes a day
• Woozworld increased its revenues by over 30 percent per month for each of the last 12 months

• Company site: www.woozworld.com
• Facebook: www.facebook.com/woozworld
• Twitter: www.twitter.com/woozworld

Innovative, Unique Web 2.0 Virtual World Gains Active Users All Over The World

October 4, 2010 – Montreal, Canada – Woozworld, a virtual world powered by tweens, announces today it now has more than 1 million avatars created in over 80 different countries, and 2 million user-generated virtual spaces in just over eight months since its late December 2009 launch.

"We are extremely proud of what Woozworld has accomplished in just eight short months," said Eric Brassard, CEO of Woozworld. "Through our highly engaging worlds that offer relevant user experiences to our tween and teen audiences, a safe online environment where parents can let their kids have fun and learn at the same time, and a smart business model, we’ve made Woozworld a success in less than a year."

Targeted for kids ages nine to 14, Woozworld provides an engaging and interactive experience by letting them create their own world where they can fashion their own characters, make new Woozworld friends, do virtual business, set-up activities and essentially drive the show. All personal information is protected and Woozworld strictly conforms to the Children’s Online Privacy Protection act.

In addition to hitting more than 1 million profiles in eight months, Woozworld has also partnered with some of the leading companies today, including Facebook; Wallie Card, a payment method card for Internet payments; and Zong, the leading mobile payments platform for digital goods and services sellers.

WOOZWORLD: 1 Million Profiles Press Release

"We’ve worked with many different companies and we truly believe in our partnerships given what they represent and have to offer," says Mathieu Lampron, VP of Operations for Woozworld. "In fact, we’ve seen our sales rapidly climb in the last few months; we’re excited to see our business relationships grow."

About Woozworld

Woozworld Inc. is a developer and operator of virtual worlds. A recent spin-off from Tribal Nova Inc, the company markets and operates Woozworld.com, an innovative global web 2.0 virtual world for tweens that is built and led by its users. Its unique environment evolves continuously and allows users to create space, run activities and do business among countless other things. The company has a highly experienced team with exceptional credentials in producing casual games, MMOG and virtual worlds for kids, as well as in marketing and business intelligence.

Tween Virtual World Spins Off From Tribal Nova with Top-Tier Canadian VCs Inovia Capital and ID Capital

May 10, 2010 – (Montreal, Quebec) – Woozworld, a virtual world for tweens (ages 9-14) with over 350,000 members and one million user-generated virtual spaces, announced today the completion of a $3 million Series A financing round. With this new funding, Woozworld will be spinning off from virtual world developer Tribal Nova Inc., which incubated and launched Woozworld in December, 2009, to become a standalone entity. The Company intends to continue developing and promoting its Web 2.0 virtual world where tween users actually build an entire world where they creatively engage with their peers, design their own spaces, set up the activities they choose and even manage their own business. iNovia Capital and ID Capital, a division of Telesystem Group, led the funding.

"We are ready to take Woozworld to the next level by expanding the features offered to users, accelerating our market traction and continuing to establish our company identity," says Woozworld President & CEO Eric Brassard. "Woozworld’s full potential can only be achieved by having the proper funding and a team focused 100% on growing the user base. The company's recipe uniquely blends of UGC enabling developments with extensive database marketing. This naturally led to Woozworld's complete autonomy and flexibility to realize its high potential and already successful plan."

Tribal Nova launched Woozworld in December of 2009, with just fifty admin-generated virtual spaces, to replace its previous effort at developing a virtual world for children, Kid Studio. The world has grown massively and organically in the time passed since the launch, with users having built up over one million spaces in just four months. Currently, the average user is between 9 and 14 years old with sessions of forty-five minutes long, with over 70% of daily traffic made up of returning users.

"Woozworld has what it takes to be the category leader in the tween virtual world space," says Chris Arsenault, Managing Partner at iNovia Capital. "Eric Brassard and his team breathe, eat and dream usage metrics and user experience 24 hours a day. If there is one team out there able to measure user behavior and cause action to increase conversion it’s them! Woozworld’s audacity, creativity and focus on user analytics is what makes us believe they will be the category leader in the tween virtual world space".

Woozworld also announced that Chris Arsenault of iNovia Capital and Daniel Cyr of ID Capital will be joining its Board of Directors.

About Woozworld Woozworld Inc. is a developer and operator of virtual worlds. A recent spin-off from Tribal Nova Inc, the company markets and operates Woozworld.com an innovative global web 2.0 virtual world for tweens that is built and led by its users. Its unique environment evolves continuously and allows users to create space, run activities and do business among countless other things. The company has a highly experienced team with exceptional credentials in producing casual games, MMOG and virtual worlds for kids, as well as in marketing and business intelligence. For additional information, please visit www.woozworld.com.

About Inovia Capital iNovia provides venture capital to entrepreneurs who transform innovations into successful companies. The team is comprised of sector experts focused on Mobile, Consumer Internet, Internet Communications, Software and Digital Media. iNovia has $165M under management across two seed and early stage IT and Life Sciences funds. For more information, visit www.inoviacapital.com or follow iNovia on Twitter at http://twitter.com/iNovia.

About ID Capital ID Capital is part of the Telesystem Group, which also includes two other venture capital management firms: Propulsion Ventures and Argo Global Capital. ID Capital was founded in 2006 by Telesystem, who is also a lead investor in the funds that it manages. Its creation represents a natural evolution for Telesystem, which had already invested in many start-up enterprises during the last 20 years. For additional information, please visit www.IDCapital.ca.